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A lot of indies prefer to deal directly with Apple, Kobo, even Nook. Thoroughly read their contract before entrusting your ebooks to them!
Dealing with individual retailers is much better than letting Ingram cramp your style forever in my opinion. In comparing indie results by distribution-path against what we saw in our late wide report, I noticed something else interesting:.
The per-title performance gap between the two main third-party distributors seems to have widened.
Any idea why there is such a discrepancy? One theory that comes to mind is that perhaps Smashwords attracts a lot of very casual indie writers, while more serious and professional indies may in general be using D2D or going direct.
If so, the thousands of additional titles on Smashwords by authors who are not promoting or even properly editing and professionally creating their ebooks could be bringing the average sales per title way down.
Any one have ideas or theories about why D2D might be better, not in its average sales per title, but in greater sales on the same title?
My wife and I have over 30 books published on Smashwords, and it would be a painful task to switch them all or even some to D2D. So I guess I am wondering if it is really worth it.
You are so right. I was falling into the trap of black and white thinking. I am now in the process of moving half a dozen books over to D2D from Smashwords.
I will try to remember to report back here in a few months when I have some data to compare. As promised, I am reporting back.
After moving 10 of our titles 8 paid and 2 free from Smashword over to D2D a month ago, the results are not very promising.
We went from about 25 total paid sales for those titles in the month prior through Smashwords, to a total of 7 sales in the first month on D2D.
Also, one of the free ebooks was downloaded a total of 7 times on D2D in the past month, compared to the average of around 30 downloads a month for that free title on Smashwords.
This might not be a fair comparison as it might take a while for the new D2D listings to become as visible as the books were when they had been published through Smash for years.
But for now, it does not seem that the identical titles are doing better on D2D. I will check back in again after 90 days to see if things change.
I now realize that D2D does not have immediate sales data, so my figures in the above post are no longer correct as reports of sales from last month are still coming in as the various channels report their sales.
I will update this info in a month or so when I am pretty sure that all of the actual sales have been reported. I was surprised that we had some D2D sales last month on Tolino.
Previously, we had never sold a book on that store through Smashwords. Well, some more time has passed and while there have been a few stragglers, overall the sales on D2D are still not up to where they were on Smashwords.
At least for us, there does not seem to be much advantage to D2D when comparing the results of selling the same set of books through the two distributors.
D2D does reach a few different sellers, so we will probably leave the books we moved up on D2D, but just leave the rest on Smashwords.
What is the reason for leaving out Ireland, which is English-speaking with a similar population and larger economy than New Zealand?
Incorporating additional countries and stores, especially low selling ones, into analyses like this one rapidly runs up against the law of diminishing returns.
Thanks for the great overview. I see no development there, even though a richer format including videos, interactive graphics and text seems a perfect fit for factual content.
Apple took an initiative with iBooks Author, but the format never seemed to take off… Does anyone have numbers on enhanced ebooks?
Or any idea if there is an initiative to move more into this direction by a big player? As you point out, the capability and tools to create enhanced ebooks has been available for years from Apple.
We believe that a better user experience using the full potential of all media formats available is the future.
Maybe HTML 5 will be the solution. But we always wonder: Do we win prizes because we are the only ones that did not give up yet ;-.
I use iBooks Author for my poetry because I include images, sound usually me reading the text as it appears on a page , and various fonts and links….
Recently I began to think that they are for me anyway a hybrid of art and poetry and will appear in galleries before they ever show on Data Guys charts.
Why would people in New Zealand buy from Amazon. Surely delivery would be faster from Australia — or does Amazon.
At times freight is quoted at 4x the cost of the item! Speaking for myself, I buy ebooks from amazon. Also, I suspect on no evidence, other than this is how services like Netflix tend to work that there are a number of books on.
The numbers published here are out of step with our experience. The rest from the UK, Australia. Do you have any idea of the volume of English language ebooks sold through Amazon country specific sites in Europe other than UK?
For readers searching for English language ebooks on. And as an encouragement to go away and buy elsewhere, they display a price that is higher than a native would pay in US or UK.
Not had time to read it thoroughly will do this evening , but just ONE remark: And then I need to look at how sales have trended for each of those subcategories over the last 3 years worth of quarterly reports, to determine if this is a recent shift or a longer term trend.
Got a hunch the indie numbers will be much bigger when pulled apart. We all consider ourselves indie. Maybe it would be too much extra work, but if you could manually move individual authors into the correct category, then over time your reports would become more accurate.
I am a digital publishing consultant and book coach, and I wanted to thank you for your incredible dedication and thorough analyses which I am truly grateful for.
It helps me to inform my clients of the latest trends. While they are the fastest growing segment of the digital book market, they are also still relatively small compared to ebook sales: But my wife, Gina Lake, and I are seeing audiobook sales earnings that now exceed our paperback sales and sometimes come very close to our ebook sales per month.
We do write non-fiction self-help and spiritual books , so that might explain somewhat why we are having such success with audiobooks. In any case, it is surprising to me that total audiobook sales are still so small compared to ebooks.
Great work, as always! I am really gratified to see indie publishers continuing to gain ground. I have been watching these reports from the beginning and I love how your sample size has grown and your data analysis now takes into account distributors besides Amazon.
I founded an author cooperative with 20 authors and over titles currently. Those are each handled by the individual author. Instead we provide a single publishing imprint for a group of authors who agree to share knowledge, mentorship, marketing costs and economies of scale for product distribution and under a house name.
Great data and insight! This caught my eye: It will be like gambling in a casino — the house lets you win enough to keep playing, but it is rigged just enough that they win in the end.
I actually think traditional publishers are losing a lot more ebook sales to Amazon imprints than indies are.
Perhaps traditional publishers are more affected but I also find it interesting that the recent sharp incline in Amazon Imprints matched the recent decline with indies.
I suspect it could be and suspect the recent uptake of AMS has helped mask or correct that problem. Granted, it helps make sales and advertising is a necessary expense, but AMS is also another piece of this mysterious algorithm fully under their control.
Thank you for all that hard work! As a Kiwi New Zealand writer I am delighted with this report and its results.
Are there any hints about sales of ebooks in English in non-English speaking countries in continental Europe such as Denmark, Sweden, Netherlands,Norway, Latvia, Slovenia, etc.
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